Editorial Design
Data Visualization
Annual Reports
Santa Barbara Foundation
Role
Lead Designer
Client
Santa Barbara Foundation
Deliverables
Print Ready PDF
Online Web PDF
Data Visualization Graphics
Overview
The Santa Barbara Foundation (SBF) is a local organization that invests in solutions to the problems that challenge the community. They provide assistance to the residents of Santa Barbara county, allowing them to overcome financial burdens. The main objective was to stay in budget and design a visually pleasing experience for a wide age-range of consumers.
Design
Each year, I design the Santa Barbara Foundation's annual report from the ground up — structuring layout, sourcing and directing imagery, and building custom data visualizations to translate complex giving and impact data into a clear, compelling story. Beyond the annual report, I've also designed supporting brochures and donor appeals for SBF, consistently focused on making dense financial and community-impact data feel approachable and emotionally resonant. This work has contributed directly to increased donor engagement and support year over year.
